Freepik and Vecteezy operate on a "Free/Premium" model with massive download volumes. Unlike Adobe Stock, where specific title phrasing is key, these platforms prioritize broad utility and style descriptors.
1. The "Utility" Keyword Strategy
Designers search these platforms for assets to use in projects. Your metadata should answer: "Where can I use this?"
- Format Keywords: "Vector," "Illustration," "Background," "Banner," "Template," "Poster," " Flyer."
- Space Keywords: "Copy space," "Text space," "Blank," "Frame."
- Style Keywords: "Minimalist," "Flat," "3D," "Watercolor," "Abstract."
2. Title Length & Specificity
Freepik often creates URLs from titles. A clear, concise title helps Google index your Freepik page.
- Bad: "Blue background." (Too short, competitive)
- Good: "Abstract blue technology background with glowing circuit lines." (Specific, long tail)
3. Vecteezy's Strict Quality Standards
Vecteezy has become stricter about "AI-generated" tagging. If you used AI (Midjourney, etc.), you MUST tag it as "Generative AI" or "AI Generated".
Metadataly includes a specific "AI" keyword toggle. When enabled, we ensure the correct compliance tags are added for each platform, keeping your account safe from bans.
4. Bulk Uploading made Easy
Both Freepik and Vecteezy thrive on volume. Uploading 1 file a week won't work; you need to upload 100. Manually keywording 100 files takes hours.
Metadataly generates metadata for 100 files in parallel. You get a single CSV. You map the columns once in FTP/Web upload, and you're done.
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